Mar 31, 2022
In Self Help Forum
Like many other companies, we will therefore Whatsapp Mobile Number List have to make do. The quickly announced package of emergency measures provides some relief, but offers insufficient solace for many companies. Due to a good 2019, we are fortunately in a position to have a healthy cash flow and for the time being there is no huge Whatsapp Mobile Number List reason for us to panic. Yet, shortly after most of our clients reported that projects are being postponed until further notice, there was a moment when we put our heads together remotely. Because how do you deal with this? Invest and advertise In the words of Michel Perridon (Quote-500 quote): “You have to Whatsapp Mobile Number List invest a little bit counter-cyclically at this time.” A time of crisis or a recession is not in Whatsapp Mobile Number List itself a reason to invest less – provided that it is financially responsible. This does not only apply to the real estate market in which Perridon is now investing his money, that kite certainly also applies to investments in your brand. Every euro you can put into Whatsapp Mobile Number List branding will yield more when you do it in times of crisis than when you do it during times when the economy is prospering. We dare to make that claim. Recessions are not new, which is why an Whatsapp Mobile Number List overwhelming amount of empirical evidence has been provided over the past 100 years ( Vaile, 1927 ; Biel and King, 1990 ; Kamber, 2002 ; O'Malley et al., 2011 ). Check the scientific literature and it will Whatsapp Mobile Number List be difficult not to regard this as a law.Do you pay a hefty sum of money every week for advertisements? Chances are you're just throwing money down the drain. I researched Whatsapp Mobile Number List 200 Dutch advertisements, 91% of which had no message match. Online ads as bad as in 2013 A 2013 study by Oli Gardner showed that 98% of advertisements are wasted money. The conversion specialist and founder of Unbounce focused on 2 'make-or-break elements': message Whatsapp Mobile Number List match & attention ratio . 2013 still relevant? While researching sources for another article on the importance of message match, I came across Oli's research.