Jun 27, 2022
In Self Help Forum
As you develop your advertising strategy and audit your ads, it's important that you identify the keywords you absolutely want to focus on. We are often Banner Design approached by potential customers who tell us, “We optimized our listings and did everything we could, but, for some reason, our product still isn't moving.” Advertising Continue reading below Typically, these sellers have failed to identify highly relevant keyword phrases that attract customers who end up purchasing a product. On Amazon, customers find products primarily through search. You should have already identified specific keyword phrases that: Will bring in highly relevant buyers. Have sufficient Banner Design search volume to attract enough potential buyers. Stick to your advertising budget to create conversions to rank on the first page. 5. Test your stress systems Due to the potential receiving Banner Design and shipping challenges that many are anticipating this fourth quarter, more merchants than ever are reviewing MF orders from their location in addition to offering FBA offers for their items. If you Banner Design plan to switch to MF orders at some point this holiday season, we recommend testing your internal systems now when there are fewer orders. You should: Test how many orders your team can realistically send per day Check that your processing times will work at your current staffing levels Determine what additional supplies or tools you need to purchase to facilitate shipping from your Banner Design location Advertising Continue reading below If your team needs to contract with a 3PL (third-party logistics) provider to help you with those extra shipments, or if there's something in your process that you haven't tested at high speed, it's the time to do so. Make sure your system is ready to scale to meet increased MF sales. When contracting with a 3PL, you must ensure that products are always shipped on time and have someone on your team monitor your late Banner Design shipment rate and, if necessary, remove those MF offers. Important: Having a late send rate above 4% can quickly lead to account suspension. Testing your processes with certain MF offerings can help you identify changes you need to make to your system. It also allows you to identify quirks in Amazon's system. For Banner Design example, if someone chooses one-day shipping, that will override the longer processing time, which means you will have less time to ship that product. It's Amazon's policy that not knowing these things doesn't exempt you from potential suspension, so make sure you understand the system before scaling.