In this article we want to explain extensively what this concept means and the impact it has on your online marketing strategy . But Image Masking for you to get soaked, tell you that engagement could be translated as the ability to attract and interact with users. The higher the better! What is it for and what is engagement? What is engagement? " Engagement " is one of those English terms that doesn't have an easy translation, or at least not in a single Image Masking word. Literally, it means " engagement ", but in the world of marketing , engagement symbolizes the long-term relationship with our users.
A simple definition could be that engagement is the brand's ability to involve the audience and create a long-term commitment Image Masking that ends up leading them to become customers and positively influence the company's objectives. According to this global conception of engagement, there are many indicators that we can use to measure it: visits to the page, subscribers to a newsletter, comments and "likes"... Choosing one or the other as KPI will depend on the objectives Image Masking and the strategy of the company. company, but in any case we must be very clear that the concept of engagement is independent of the channel and we must work on it on all.
The platforms on which we move (web page, blog, mobile marketing , emails...). I say this because, to this day, engagement is still associated with the number of "likes" and comments on social networks. And although this may be Image Masking a good metric to look at, it is far from the only one. Also, do not confuse indicator and objective: the final goal is not to increase the number of likes, but to use this figure as a clue about the relationship of users with our brand . Thus, we will avoid falling into aberrations such as the purchase of fans and likes, which do not contribute at all to Image Masking achieving the objectives of the brand and, on the contrary, can even turn against us.