Our State of the cell phone number list Agency Report has become an annual tradition - a report filled with data-driven insights into how internet cell phone number list marketing agencies run and grow their businesses (and advertise their clients ' businesses. ). We are back for a third year. This time we asked more questions than ever. If you want to know more about the services offered by the agencies, the fees they charge for these services, the cell phone number list biggest challenges they face, etc., you have come to the right place.
How does your agency rate your paid search services?
While roughly half of our agency clients use a flat rate pricing model to charge clients for their paid search services - we saw almost exactly the cell phone number list same in 2018 - a 34% charge based on percentage of ad spend . This marks a considerable leap; only 25% of respondents said they used an expense percentage model last year. In line with last year, 11% of agencies bill paid research with billable hours. The cell phone number list percentage using an alternative model fell from 12% to 5% year-over-year. Apparently, many of those who used an alternative model in 2018 switched to spend percentage.
Does your agency charge extra for any of the following?
Last year, we found that one in five agencies charge no additional fees. This year, that number has dropped to one in seven. As was the cell phone number list case last year, nearly two-thirds of agencies charge their clients extra for creating landing pages. This makes sense, given the creative resources needed to create visually appealing landing pages. Email marketing, display creation, and campaign creation are also usually offered for cell phone number list an additional fee.
Does your agency charge setup fees for new clients?
Nothing new here. Similar to last year, we see that around two-thirds cell phone number list of agencies charge setup fees when onboarding new clients. We recommend you do this because attracting a new client requires knowing more about their cell phone number list business, goals, and industry.
Does your agency offer any of the following services?
When it comes to offering services outside of paid search, we see similar results for SEO, content creation, social marketing, email marketing, and creative services. But we also see substantial changes. Last year, 77% of agencies said they offered website development cell phone number list to their clients; this year, that figure is 85%. Additionally, the percentage of agencies offering display marketing increased from 78% to 68% year-over-year.