A shared budget is a single budget shared across multiple campaigns. With a shared budget, you don't have to guess which campaigns will convert. It's also a great option when campaign costs and volume fluctuate dramatically from day to day. We have deployed this strategy with Shadow Making some of our academic and law firm clients, and it has worked well. This avoids scenarios where some campaigns have exhausted their entire budget allocation, while others have budget remaining but see no action. 6. Embrace the Google Display Network Often we find Shadow Making that costs per click are lower on the Google Display Network (GDN) - sometimes much lower. In fact, I've seen $200 clicks on the Search Network for $5 on the Google Display Network! Additionally, the Google Display Network has all sorts of options for placement and targeting, allowing you to be very specific and thus minimize waste.
That's why we often suggest starting on the Google Display Network before moving to the Search Network when industries are hyper-competitive and customers are competing against big brands with big budgets. 7. Choose your devices wisely Sometimes customers think Shadow Making they should show their ads on all devices: desktop, tablet, and mobile. But it's not always the case. Sometimes click costs are lower on some devices (e.g. mobile) than on others, which can create another opportunity for cost reduction. We recently encountered a retailer that ran all of its Shadow Making campaigns on mobile – and only on mobile. It may seem surprising (especially for a retailer), but for this customer, it made sense.
They were getting great performance on mobile – and the cost per acquisition was lower there too. 8. Spend more time looking forward than back We are Shadow Making constantly looking at comparative data month over month and year over year. But when the clicks are very expensive, there is a danger of putting too much emphasis on this data. Things always change. New competitors are entering the market. Google raises their prices. Or any other Shadow Making number of things can happen. So rather than asking yourself, Why are we paying $59 per click when we paid $50 last year?, you better spend your time on the things you can control. Don't stop sweating the (good) details Sweating these details won't turn expensive clicks into cheap clicks. But it can sometimes cut costs a bit and, more importantly, make very click count. Because at the end of the day, the question to ask is not: How much does each click cost?The questions to ask are, How can we get more leads?ow can we convert more leads?