A simple example of creating a natural, high converting link between your content and your product or service would be an e-commerce site that uses WordPress to post recipes as a content channel to showcase their product store online fees. Advertising Continue reading below Here's a concept I'm working on right now with a client site in production. Create the link between content and conversion Hook is nutritious health recipes. Under each recipe is: List of ingredients Cooking method Glossary of terms Ingredient nutritional information All relevant and all that Google and the user hope to find. And, as you can see, a call to action: buy the ingredients . The call to action is not out of place. It's on topic and a logical next step for the interested reader - making the transition from site visitor to loyal customer that much more likely.