In recent years, from the marketing of WeChat official accounts to the popularity of short video delivery, countless businesses or individuals have made a lot of money in the era of traffic! Some traditional enterprises keenly seized the Internet traffic and achieved the road of counterattack.
The large and medium-sized enterprises that were originally the Internet have taken advantage of the traffic outlet and gained some places in the capital market with the blessing of WeChat public accounts and short videos.
In the past two or three years, the reading volume of the official account has continued to decline, and the merchants have encountered waterloos again and again in the short video live broadcast; the B station has entered people's field of vision at this time, and it has amazed netizens, stars, merchants, etc. The huge traffic behind it is ignored.
This article will analyze from multiple dimensions. In the brand new year of 2021, for individuals, traditional small and medium business users, and the operation department of large enterprises, they will settle in station B with zero foundation, and form a broken circle of content to complete Product transaction and IP incubation.
Before starting the discussion, let us briefly understand the development history of Bilibili and understand the current traffic of Bilibili (Bilibili) on major platforms.
According to Baidu Encyclopedia: Station B was founded in 2009, and it has been ten years so far. On March 28, 2018, Bilibili was listed on NASDAQ in the United States; in the early days, it was an ACG (animation, comic, game) ) video sites for content creation and sharing.
Currently a multicultural community covering more than 7,000 interest circles, the average monthly active users of station B have reached 197 million, and exceeded 200 million for the first time in August, which is three times that of four years ago, and most of the users are under the age of 25. .
To put it simply, station B is a diversified platform besides article dissemination and video dissemination. In the early days, the platform presented content subjects such as two-dimensional, animation, etc.; The editing content of dimensional animation and film and television drama reviews has successfully broken the circle and attracted a large number of excellent content creators.
1. Active groups on the platform
For example: Li Ziqi, as an excellent well-known gourmet UP master at Station B, has 7.6 million fans on the platform and a terrifying 230 million views; in this way, the public account marketing is becoming increasingly sluggish and short videos are country email list dwarfed by the situation. Excellent creators and companies have continued to settle in Station B to grab traffic.
Let's analyze in turn how individuals and small and medium-sized enterprises can arrange content on the B-station platform in the new year and form a content-breaking circle to achieve profitable transactions.
In the case of zero foundation, when you enter a platform, at least you can understand what groups are active on the platform.
For example, when the official account was emerging, the most basic thing for the operator of the official account was to be able to write articles to provide knowledge to others; creators of short videos could output all kinds of interesting videos on the platform to create creations.
Here are the following steps:
Who are the active groups on the platform?
What is available?
What is the value in content?
Does the content spark discussion and spread?