This article is a competitive analysis report of Baici Zhan. The author conducted a competitive analysis based on scallop words and Hujiang happy word field. It mainly includes these 7 points: market position analysis, product background analysis, business model analysis, strategic positioning analysis, functional feature analysis, architectural interaction analysis and operational strategy analysis. 1. Industry background The popularity of online English continues, and many new Internet rookies have also set foot in online education. It is reported that ByteDance is testing an English learning app called "Tangyuan English", which aims to teach English online. ByteDance also wants to get a share of online English, and a large number of old apps are constantly improving their shortcomings and earning upstream.
Today, our main app, Baici Zhan, is the leader in online English. 2. Purpose of Analysis Find the direct competitors, indirect competitors and potential competitors of Baici Zhan, and focus on analyzing its industrial business form, product function phone number list structure, and which pain points of users to solve. Master the advantages and disadvantages of Baici Zhan, combine user feedback and learn from the pain points that other apps can solve for users, make up for its original shortcomings as much as possible, give full play to its advantages, and enhance its viscosity for users. 3. Online English Market Analysis 3.1 Market Development According to the online English report of Pintu Think
Tank in early 2018, from 2012 to 2018, the scale of China's online English education market has increased year by year. Although the speed has slowed down, it still maintains a growth rate of more than 20%, which has reached 20% in 2017. 46.1 billion yuan, which can reach 57.1 billion yuan in 2018. With the advent of the era of artificial intelligence, the combination of AI and online English education will bring about greater changes, online English education will enter a new level, and its development space will also be greatly increased. 3.2 User portrait The user division of the online English education industry in 2016 provided by the above photo collection Aoju shows that online English education is mainly divided into three groups. The target group is students and working people.