Earlier in September, inbound marketers gathered in San Diego at SearchLove to share their experiences and opinions on the future of the search marketing industry. There was a wide range of shared experiences and viewpoints, from professional storytellers to SEO executives. Along with hundreds of other attendees, I came away inspired and ready to share some takeaways with colleagues and client accounts. I've compiled seven statements.
albeit slightly paraphrased, that have stuck with me the most (and hopefully spark some creativity for your inbound marketing campaigns as well)! 1. “Don't hint at the story. Tell the story." – Kindra Hall , professional storytelling coach This resonated with me in two employee email list ways: how can I use storytelling to improve clients' branding/communications strategy for their clients and how can I improve my own marketing channels The strength of a brand no longer lies in how you can communicate what your brand can do for your customers. Instead, it's measured by how your customers connect.
with your brand story — so much that they want to share it wit