For instance, a company that sells religious or inspirational books may choose to look at lists based upon categories such as Canadian churches, churches under construction, congregation builder, households by religious affiliation, religious schools or US mailing list churches. Campaigns targeting new businesses have many more categories at their disposal, so they may need to further narrow its niche according to factors such as area codes, carrier routes, cities, counties, metro areas, neighborhoods, radius around an address or zip code, states or zip codes.
Most mailing list services feature several options that cater to different types of businesses and organizations. There may be special lists for all types of business contacts or for special events and purposes such as conferences and seminars; contacting retailer, vendors and wholesalers; dealers and suppliers; and Internet marketing. Of course mailing list information will vary depending upon whether the list is made for direct mailing or email. In either, case essential information such as name, address, location and other demographic factors need to be present.
With all the services available, the most difficult part for a business will be determining which one has the features that best suits its purposes. Since so many offer many of the same types of services, the question may be more about cost effectiveness mailing list than anything else. In addition, a direct marketing mailing list would enable you to provide updates to your customers on any new products or services which you may be offering.